The Antitrust and Data Privacy Division enforces fair and competitive market practices while protecting Utahns from the fraudulent or unauthorized use of their personal information. The division works closely with other state attorneys general and the Utah Division of Consumer Protection to safeguard consumers and promote marketplace integrity.
This year, the division continued to litigate three major antitrust enforcement actions against Google, including one led by Utah. These cases rank among the most significant antitrust matters in the nation and reflect Utah’s leadership in challenging unlawful market power.
Beyond large-scale litigation, the division actively enforces both state and federal antitrust laws to preserve competition, challenge monopolistic conduct, and review mergers that may harm Utah consumers. When transactions threaten competition, the division seeks divestitures and other remedies to protect the free market.
On the data privacy front, the division has recovered hundreds of thousands of dollars through data breach settlements and continues to hold companies accountable for failures to protect sensitive personal information—ensuring Utahns are protected from misuse, exploitation, and abuse of their data.
antitrust cases and advanced investigations
times materially assisting other agencies
in funds recovered for antitrust and data breach cases
active cases
Utah spearheaded a major multistate lawsuit challenging Google’s anticompetitive conduct in the Google Play Store, particularly its control over payment processing and app distribution. Thanks to this leadership and coordinated enforcement, Utah and its partner states secured a landmark $700 million settlement, delivering stronger competition, fairer markets, and real benefits for consumers nationwide.
Our antitrust team is continuing its work on the largest price-fixing case in U.S. history: generics pharmaceutical antitrust litigation. The lawsuit targets a vast, years-long conspiracy among drug manufacturers to artificially inflate the prices of essential generic medications, driving up costs for families, health plans, and state programs. This year, Utah and its state partners settled with Apotex, one of the defendants in this case, for a total of $39.1 million. Utah also settled with Sandoz, securing $1.52 million for the state.
The state secured hundreds of thousands of dollars in settlements through high-profile data breach investigations, including a $594,551 recovery from Marriott. When 23andMe entered bankruptcy, our team acted quickly to protect Utahns’ most sensitive personal data, successfully securing critical privacy safeguards during the sale process. Since July 1, 2023, new breach-reporting requirements have increased transparency and strengthened enforcement, helping reduce the risk of identity theft and fraud affecting Utahns.
In coordination with the U.S. Department of Justice and state partners, the division is pursuing enforcement action to halt the collection and dissemination of sensitive, nonpublic data among competing poultry and pork processors. This type of information sharing can distort competition and contribute to higher prices for consumers—especially concerning during a period of rising grocery costs. The division remains committed to stopping anticompetitive practices that threaten fair markets and to protecting Utah families at the checkout line.
